Internet Radio’s growing audience
According to a new study of radio listenership released by American Media Services, Internet radio’s audience is growing. The percentage of respondents who had listened to Internet radio in the past week was 39% up from 23% six months ago. Another 23% of the respondents had listened in the past month. That’s 62% combined who [...]
Digital Hot Stuff
Adweek and Mediaweek released their joint Top 10 Digital Hot List this week. They picked ten sites that have a LOT of traffic, are impacting the digital space as well as our culture, and doing innovative things with ad models. Those are the things to go to school on if you ask me. The top of [...]
Coordinating Internet radio’s message
Recently there was a piece in Radio Business Report (here) about the need for Internet radio to create an industry governing council that would coordinate a voice for the industry on certain topics. One of the mentioned topics is audience measurement. There are at present two companies providing measurement for Internet radio stations, and the methods vary significantly. Interactive measurement [...]
Ad Networks and Internet Radio
Bain and IAB recently released an interesting benchmark study on the impact of ad networks on publisher revenue that highlights various trends that have significant impact on digital publishers. It focused on “seven participating publishers”, which are not identified, but are most likely website based businesses. Nonetheless, the trends discussed exist in Internet radio as well and [...]
Internet Radio and Digital Audio
Read about and comment on issues relative to the evolving digital audio space. See Resources page for links to more information about Internet radio. Visit What2Listen2 for digital audio reviews.
