Study: Digital Music Market is maturing
A new study released by Ipsos shows some interesting movement in digital download services. Itunes remains the (very) dominant player, but some other services are making headway as well – primarily Amazon music and Rhapsody. There are some interesting factors related to Internet radio and streaming at play behind the scenes. Any progress that other [...]
Licensing Commercials for Internet Radio – Part Two
There’s been a lot of confusion around the question of whether an advertiser can run broadcast commercials on an Internet radio station. The answer is straightforward – the right to use the commercial on the Internet is compulsory and the advertiser or agency must pay a license fee for new media use. It’s very simple now to obtain that [...]
Internet Radio and the AFTRA issue
One of the first big hurdles the Internet radio industry had to overcome was ensuring that all commercials licensed for broadcast use by The American Federation of Television and Radio Actors (AFTRA) were also licensed for use on the Internet. While this issue has been resolved, some advertisers and their agencies and stations remain confused [...]
Internet radio and GRPs
The primary measurement metric for all online media including Internet radio is the impression. Impressions are a simple, basic measurement unit. One person exposed one time to one ad equals one impression. But using impression based measurement does not mean that GRP metrics are obsolete. GRPs have long been the standard for traditional media planners and [...]
Lessons from NPR
National Public Radio announced this week that they’ll be launching a new social networking feature that will enable listeners to register, comment on shows, and network with other listeners and show hosts. Connecting with their audience “We are providing a forum for infinite conversations on NPR.org,” said Dick Meyer, NPR’s Editorial Director of Digital Media [...]
How long should Internet radio ads be?
Yesterday’s post talked about the need to create radio ads specifically for Internet radio. Internet radio’s audience is online and different than the broadcast radio audience. Time spent listening is on average twice as long as it is to broadcast radio. Therefore, new rules apply. So what is the best length for an Internet radio commercial? [...]
