New Info Consumers and Internet Radio
Shoppers today are more influenced by product information they gather themselves online than advertising they see on television or elsewhere. That’s a significant trend identified in a recent study highlighted in the Wall Street Journal. This new type of shopper, called a New Info Shopper researches everything before making a purchase – from shampoo to cars and [...]
New Mobile App looks good for Internet Radio
Flycast, a mobile broadcast streaming platform, has launched a new ad platform that can target ads by various criteria such as gender, age, location, and even mobile device. More importantly, Flycast announced that their ad serving platform will utilize Doubleclick‘s ad services platform. Doubleclick (owned by Google) is one of the digital industry’s most widely [...]
Make Internet Radio work for Advertisers
Online ad dollars are going to be more heavily tied to ROI during 2009 than ever before. JP Morgan has updated an annual report called “Nothing But Net” which puts the focus on online media from an investors’ standpoint. It’s a smart, broad study with some very salient takeaways for digital media which can easily [...]
Car Stereo Makers Racing to be First with Internet Radios
Blaupunkt and miRoamer will announce a partnership at CES to manufacture Internet radios for in-car installation. These radios will access the Internet via an external device with a Bluetooth connection. Reportedly, this will enable people who have an unlimited data plan on an iPhone or similar device, to utilize that connection to stream content from [...]
Pandora gets 2008 Best Buzz Award
I stoppped counting the number of top ten iPhone application lists that Pandora got listed on over the last few weeks because there were so many. Time magazine put Pandora’s iPhone application at the top of their list of best iPhone applications, TechCrunch put it at number two. Other mentions included Silicon Alley Insider and [...]
