Archive for September 16, 2009
Triton Digital Buys AndoMedia
Triton Digital Media has acquired AndoMedia, the leader in online radio audience measurement and audio ad management. Triton Digital, part of the Triton Media Group, services over 4,500 affiliations for its various digital solutions, which include digital tools that stations use for audience engagement, including products for Streaming, Text Messaging, Loyalty, Music Discovery, Video, Content Management Systems, Music News Content and Local Search.
Triton’s been in acquisition mode for a while now, it’s been almost two years since they acquired Excelsior Networks, parent company to Dial Global Radio Networks. Since then they have announced many deals focused on expanding their digital foothold in the radio industry, including a purchase announced in August of loyalty marketing company Enticent.
To that end, the purchase of AndoMedia makes sense for Triton. It expands their offerings to stations to include audience measurement and ad management tools, and expands their client base from 4500 stations to the 6800 stations (broadcasters and online brands) that Ando is doing business with.
AndoMedia has announced some strong successes recently – last spring they watched Arbitron retreat from online audience measurement, and they gained online streaming giant Pandora and the Targetspot network as audience measurement clients, solidfying their place as the industry’s audience measurement platform. They recently purchased Spacial Audio, a company that provided similar ad replacement tools to online broadcasters, and recently began the process of MRC accreditation for Webcast Metrics. Ando Media’s Chief Executive Officer Bob Maccini said, “We’re excited to join the Triton family. The Triton and Ando resources, technology, leadership, track record and vision for the future promises significant value for our clients and media partners.”
Triton Media Group is backed by Oak Tree Capital. There’s no word on the price of this deal between two private companies.
