Nielsen: More Women Visit Music Sites

October 5, 2009 at 8:00 am Leave a comment

women computers

Photo Credit: Flickr: Mike Licht, Notionscapital.com

More women than men are visiting music sites, according to new information from Nielsen. In August 2009, women accounted for 56.1% of traffic to music sites, which included music news or music listening sites, and the largest cell in that group was women 35-49. That demographic made up 19.2% of all the traffic to music sites during August.

The top two sites visited by women for the month of August were: AOL Music (11.8 million unique visitors) and Yahoo Music (9.9 million). MSN Music was a distant third with a unique audience of 3.9 million.

This information does not relate specifically to streaming activity. In Arbitron/Edison’s 2008 Infinite Dial Study they found that more men than women listen to Internet radio (52% to 48%). Less than a fifth (15.6 percent) of U.S. females 18 or older said they purchased music online within the past six months. Slightly more than 8 percent of women watched or listened to music online.

Lots of women visiting music sites, but not necessarily purchasing music or streaming? Sounds like an opportunity to me..

Advertisement

Entry filed under: Uncategorized. Tags: .

Pandora Launches Video Platform Tips for Making Money with Podcasts

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

Please log in to WordPress.com to post a comment to your blog.

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Audio4cast

Biz, buzz and analysis on Internet radio and the evolving digital audio space.

Click Here to get Audio4cast email updates!

RSS Feed

Subscribe to Audio4cast feed

Recent Posts

Audio4cast Tweets

Archives

 

October 2009
M T W T F S S
« Sep   Nov »
 1234
567891011
12131415161718
19202122232425
262728293031  

Favorite this Blog

Add to Technorati Favorites

Categories


Follow

Get every new post delivered to your Inbox.

Join 1,173 other followers