Daily Archives: October 26th, 2009
Consumer Media Study Highlights Impact of Digital Media on Radio
By Jennifer Lane on
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A newly released study done by Targetcast, a communications firm, has some good and bad news for broadcast radio. The good: Adults 18 to 64 were found to still consider radio to be an important touchpoint for new music discovery. The not-so-good: 18 to 24 year olds were likely to indicate that radio is not [...]
Posted in: Digital Music, Internet radio, Research, streaming, Uncategorized | Tagged: digital media, Internet radio, iphone, ipod, itouch, listening, mp3s, newspapers, Radio, Research, streaming, Targetcast
