NPR Music Streams Debut of Norah Jones Album
November 5, 2009
NPR’s digital platform is diverse and often sets the standard for ways that broadcast stations can expand content online. As evidence of that, this week they debuted the new album by Norah Jones. Debuting this album as part of their “Exclusive First Listen Series”, NPR offers a huge value proposition to listeners who can go online and listen to Norah Jones new album The Fall song by song, or in its entirety.
The album, by Grammy award winning Jones, features songs written by Ryan Adams, Jesse Harris and other noteworthy musicians. It will be released on Blue Note Records on November 17th, which means that for two weeks you can hear it exclusively on NPR. Previous albums debuted in this series include Bjork, Moby, Regina Spektor and Leonard Cohen. A pretty diverse bunch for a brand that used to be primarily associated with news or classical music.
I’m listening to Norah’s album now and loving it. The start of the album was preceded by a preroll for Bose. Apparently, NPR is not shying away from an ad supported model online…
Entry Filed under: Internet radio, advertising, streaming. Tags: Internet radio, streaming, music, NPR, blue note records, Norah Jones, Ryan Adams, Jesse Harris, Bjork, Moby, Regina Spektor, Leonard Cohen, Bose.
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1. Osiiris Munir | November 6, 2009 at 5:55 am
I really dig the jacket cover. In shows a much more feminine Nora, a more vulnerable Nora, not so closed off , perhaps a protected innocence, as I see she is standing next to a dog. Thats great for her because it seems that management and her creative team put some time and effort into making a good record. Now thats the kind of music that, even in a recession, fans will buy.