AndoMedia Releases New Internet Radio Audience Data
AndoMedia has (finally) released audience data for May, June, July, August and September 2009, now called the Internet Audio Top 20. The long wait for new rankers was a result of an overhaul to the ratings. Substantial changes include moving to a one-minute listening session as qualifier for measurement instead of the old five minute [...]
NPR Music Streams Debut of Norah Jones Album
NPR’s digital platform is diverse and often sets the standard for ways that broadcast stations can expand content online. As evidence of that, this week they debuted the new album by Norah Jones. Debuting this album as part of their “Exclusive First Listen Series”, NPR offers a huge value proposition to listeners who can go [...]
Nielsen: Internet Radio Reaches Nearly 10% of All Adults Daily
A Nielsen analysis of a media use study conducted by the Council for Research Excellence found that that 90% of consumers listen to some form of audio media per day. Three quarters of that listening is to broadcast radio. Unfortunately, the study decided to group broadcast and satellite radio listeners into one group and call [...]
Online Radio Will Be 5% of Overall Number for Broadcasters
Joining the parade of predictions that online radio revenue will grow in 2010, SNL Kagan predicts that by 2013 online radio revenue will account for nearly 5% of radio’s overall number. Kagan’s announcement, published as part of SNL Kagan’s Broadcaster Investor Service, expects 12% growth this year, with radio’s online revenues tallying $441 million (up [...]
Creating Effective Internet Radio Ads
A new study by brand strategy firm Cone Inc. reveals that 80% of new media users interact with brands online, the majority doing so on a weekly basis. What’s more, consumers tended to have a more positive opinion of brands that interacted with them in new media, and were more tolerant of marketing messages [...]
