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Simon Fuller’s If I Can Dream A Big Deal For Clear Channel

December 21, 2009 at 8:00 am Jennifer Lane Leave a comment

American Idol creator Simon Fuller is no stranger to successful television shows. For his new reality show production he’ll turn to an alternative multi-media platform that includes television video site Hulu, MySpace, and Clear Channel’s broadcast and online platforms. Hulu and Clear Channel will create a ground breaking distribution partnership with MySpace building an exclusive audition platform.

Fuller’s also no stranger to success. This new entertainment venture IF I CAN DREAM, which launches early 2010, will be distributed and marketed to a global audience through a number of integrated partnerships with blue chip brands. The show will document the story of five young people who dream of success in Hollywood and will allow fans to interact with them in real time.

Hulu will stream an IF I CAN DREAM TV episode each week exclusively via Hulu.com. Each programme will include highlights from the week, stringing together the storylines from the past seven days into an easy to follow episode. It will be the first recurring show to be available to select international audiences via Hulu.

Clear Channel’s local radio personalities and audience interaction will spur daily conversations, and through Clear Channel’s content creation and distribution platform, the IF I CAN DREAM cast member stories will come to life on-air, online, and on mobile devices. MySpace will provide the ability for other hopefuls to realize their own dreams. Through the audition process, essentially anyone will have the chance to take part in the show by uploading videos on MySpace explaining why they deserve to be featured.

The show is geared toward a younger audience – one that spends less time with television and conducts much of its life via social networking sites, mobile phones, tweets and text messages.

This is an exciting deal for Clear Channel, which takes on the main role of driving the buzz and traffic to the sites. I love the highly multi-media concept and the heavy role that Clear Channel’s integrated platform will play. According to Evan Harrison, EVP of Clear Channel Radio and president of the company’s digital group,  ”Our highly engaged on-air and online communities will be the engines that drive ongoing interest in the cast….We have the opportunity to completely change the paradigm and break new talent across multiple platforms simultaneously.”

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