There’s A Lot To Like About MOG
Like a phoenix rising out of the ashes of recent news of music services like Imeem (sold for pennies), Spiralfrog (shutdown) and Spotify (US launch delayed), this week MOG, a music blogging platform, launched All Access, a new, ambitious on-demand service that is, well, pretty cool. MOG All Access is right upfront about their business model [...]
WSJ: Internet Radio’s Audience Growing But Ad Dollars Aren’t Flowing
An article in the Wall Street Journal yesterday points out that while Internet radio’s audience is growing, ad dollars are not growing at the same rate. Gordon Borrell, a local media consultant, points out that radio has been slowest of the traditional media to shift to online sales – taking only 2.4% of its overall [...]
Study: Brands Should Use Music To Connect With Consumers Online
A report that examined the role that music plays in social media says that the same digital technology that changed the music industry will have a similar impact on advertising. Heartbeats International, a Swedish marketing agency, strongly recommends that brands replace traditional advertising mindsets that focused on the 4 P’s (price, product, placement and promotion) with [...]
