Study: Radio Lifts Brand Browsing By 52%
A new study released by the RAB in the UK suggests that radio advertising can boost brand browsing by an average of 52%. Radio: The Online Multiplier is a report based on research conducted with a random sample of people who were exposed to 23 radio campaigns. There is no indication that any of these campaigns were [...]
iheartradio Launches New Channel
Clear Channel’s relationship with Verizon will put the broadcaster’s iheartradio digital platform on Verizon’s FiOS high speed network, available to FiOS customers, according to a report in Inside Radio. It’s a move that expands upon a strong relationship between Verizon and Clear Channel that put iheartradio on VCast, Verizon’s mobile entertainment platform, in December. Clear [...]
Study: Kids listen to Internet Radio As Much as Broadcast Radio
Kids 8-18 are spending more time than ever with electronic devices, according to a new study by the Kaiser Family Foundation that studies media in the lives of 8 to 18 year olds. There’s a bunch of information about how overloaded kids lives are with entertainment electronics – in total kids spend over 53 hours [...]
New Audience Data Shows Pandora’s Mobile Audience
AndoMedia has released December Webcast Metrics reports on Internet radio audience for December 2010. The most noteworthy change in the ranker over the past several months is the inclusion of mobile listeners as part of Pandora’s data. Although it’s not broken out to show the station’s mobile audience on its own, Pandora’s total week (monday [...]
Study: One in Five Online Are Listening to Internet Radio
A study by Media Consulting Firm L.E.K. advises advertisers to consider Internet radio as part of its new media strategy. The study, which interviewed 2,000 US households, found that “Among active radio listeners, 32% use Internet radio services on a weekly basis, logging an average of 5.8 hrs per week per user.” The goals of [...]
Australian Service Guvera Gets $20 Million, Sets Sites on US
Australian music service Guvera burst on the digital music news scene this week with an announcment that it has raised $20 Million in investor funds. This, following $10 Million they got in 2009. The service is not yet available in the US, but they expect to open up to beta testers in the next month [...]
Clear Channel Creates Contextual Ad Campaigns for Advertisers
One of the most attractive features of online advertising is its targetability. Literally millions of dollars get placed in search or contextual advertising. Now Clear Channel has announced a new scheduling enhancement that enables its stations to offer reliable, automatic ad placements based on the content demands of an advertiser. Clear Channel says that the [...]
Study: Teens Are Very Brand Conscious Consumers
PriceWaterhouseCoopers has released a new consumer study suggesting best ways to market to teens. Teens are hugely influenced by their friends however, advertising is considered a credible source of information on a brand. And speaking of brands, teens take them very seriously, and develop a strong affinity for the ones they believe deserve their interest. [...]
Liquid Compass: Stations Get Longer Listening On Our Platform
Streaming services provider Liquid Compass has noticed a positive trend among listeners to stations that use their services – they listen longer. According to November 2009 Webcast Metrics rankings just released by AndoMedia, audiences, on average for the month, spent 36 to 39 percent longer per session* listening to Liquid Compass’ online radio broadcasters’ streams. [...]
