Displaced DJs Make Happy Podcasters
It happens – radio stations change formats and suddenly popular personalities are out of a job. And Arbitron’s new PPM audience measurement technology has caused station owners to take a harsh look at what’s working and what’s not. But that’s not all bad for several displaced radio personalities who have found that podcasting is a [...]
New Tools Make Business of Streaming Easier for Broadcasters
The business of streaming just got a lot easier for radio broadcasters with the announcement that AndoMedia and Marketron will integrate their platforms to enable broadcasters to more easily schedule and deliver Internet radio ads, and combine AndoMedia audience data with campaign goals to permit stations to verify delivery of campaign goals. “The integration of [...]
Digital Dollars Continue To Grow For Broadcasters
The Radio Advertising Bureau recently released 09 year end and fourth quarter revenue analysis showing that digital platforms were the only revenue category that grew last year. As opposed to Local and National spot, Network and Off-air revenue categories, Digital inventory produced $480 million in 2009, representing a 13% increase in digital revenue. This is [...]
Getting Consumers to Pay for Online Radio
Will consumers pay for online content they get now for free? That’s a question that Nielsen recently asked 27,000 consumers in 52 countries – and the answer was a resounding “maybe”. After 85% declared that they prefer getting their content for free, survey participants went on to indicate which content they would – or already [...]
Does It Make Sense to Block Listeners Outside the US From Streaming?
CBSRadio moved last week to block international streaming access to its radio streams, including AOL Radio and Yahoo Radio streams, but not including Last.fm. According to Inside Radio, “CBS Radio VP of communications Karen Mateo says its streams ‘are designed for and promoted to the U.S. market which is where the majority of our audience comes from. [...]
Study: Digital Song Sales Would Go Up If Prices Went Down
Last year iTunes changed its pricing strategy for songs and began charging more for more popular tunes. The result? Music sales have slowed dramatically. According to several sources, digital song sales grew only 8% last quarter, versus 20% a year earlier for Warner Music Group, with the industry’s fourth quarter growth rate at only 5% [...]
Another Banner Idea From Pandora
Pandora has partnered with AdReady, a display ad platform that allows partners to build display ads for new advertisers using ready made templates, and then serve, target and optimize those banners on the AdReady platform. This opens up a new basket of revenue for the ever innovative Pandora. “As we grow our user base, it [...]
MySpace Music, Targetspot Selling Audio Ads
MySpace Music will run instream audio ads sold by national Internet radio sales company Targetspot. According to reports, the audio ads began running last week for advertisers like Turbo Tax and Office Depot. The ads are inserted after a listener hears one song, and can be followed by a complete album or up to 100 [...]
Better Digital Inventory Insight for Broadcasters
Broadcasters are selling more and more ads across multi media platforms – according to a report in Inside Radio last week, about 80% of Clear Channel’s on-air advertisers now include a digital component — streaming or otherwise — in their buys. That’s good news for the industry that needs to expand content distribution to multiple [...]
