Archive for February 3, 2010
WEEI Scores With New iPhone App
Boston sports fans have a new way to stay connected with their Sox and Pats, not to mention Celts and Bruins, with WEEI’s new iPhone app. Tim Murphy, Vice President/General Manager of WEEI.com says the new app gives fans a full 360-degree Boston sports experience right in the palm of their hands.
The application, designed by WEEI in partnership with jacAPPS, the mobile division of Jacobs Media, is the most complete sports radio and news application available for the iPhone. All content from WEEI Radio and WEEI.com is available in this application, including popular features like LIVE streaming, On Demand Audio, live local scores, WEEI.com blogs & columns featuring news and commentary from WEEI.com’s world-class team of journalists.
Impressive features include the ability to listen to live WEEI audio, while scrolling through news, scores and stories. Most iPhone streaming applications do not allow for multi-tasking on the device while streaming. On demand audio and video and a live streaming feature that allows the user to jump back 10 minutes and replay the audio are other standout features of this app.
“WEEI has been leading the digital shift in Boston Sports media since we made our initial upgrades in content and design back in August 2008,” Murphy said. “We’re convinced this new cutting-edge iPhone application will help us continue to dominate in the digital space.” Fans of Boston sports that do not have iPhones can still access WEEI streaming audio on their mobile device through Entercom’s partnership with Flycast.
WEEI’s a big station for Entercom, and they have diligently invested in tools and talent to enhance and expand their digital footprint with sports fans in Boston. An iPhone app makes a lot of sense as yet another way to brand and connect with their audience.
