Can’t Get to SXSW? Then Stream It..

In the category of cool and trendy, a couple of stations are offering SXSW channels featuring music by all the artists performing at the massive music and social networking event in Austin Texas this week. These are great ways for stations to expand their relationships with listeners by giving them more cool stuff they want to hear.

AccuRadio’s Future Perfect Radio is offering a “radio burrito” packed with artists performing at SXSW 2010. Slacker is hosting a channel with a similar theme, programmed by FILTER, an online magazine about “good music”.

Meanwhile NPR Music is streaming several live performances at the event, including opening night performances from Spoon, Broken Bells, Sharon Jones and the Dap-Kings, the Walkmen, and Visqueen. The concert will be emanating from Stubb’s Bar-B-Que. They’re also featuring a second live broadcast – this time featuring “prominent up and comers”.

NPR will make both shows available through live webcasts and live streaming via its iPhone app as well as broadcasts on its’ member stations. They are also offering a free 11-song NPR Music Sampler of SXSW bands available for download via Itunes or here.

NPR’s GM of Digital Media Kinsey Wilson is set to present a keynote speech at the upcoming RAIN Summit West in Las Vegas on April 12th. The event is a daylong conference on Internet radio related topics featuring many top pros in the industry.

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