Interactive Radio Grabs Attention
Apparently, Amsterdam is the new hotbed for advertising ideas. This one caught my attention. Hotel Arena is a hotel in Amsterdam. Recently they launched a really innovative ad campaign that uses a technology called Dual-tone multi frequency signaling (DTMF) to create a radio ad that offers to dial the phone for you. Really – watch [...]
How Many Broadcasters Are Streaming?
Arbitron publishes an annual report Radio Today that provides an interesting snapshot of radio listening in the US. For the first time, the 2009 report includes streaming stations in its list of National Format Shares and Station Counts. 48% of all FM stations are streaming their programming while only 10% of those stations are rebroadcasting [...]
Google to Simplify Mobile Streaming
Google has purchased Simplify Media, a software company that lets you easily share your music across the web, from desktop to mobile devices. The Simplify website is there, but largely inactive – you can no longer download the software, but it does explain that Simplify allows you to access music and photos from your devices (netbook, [...]
Digital Dollars For Radio Up Again
Radio revenue posted a 6% gain over a year ago, the largest year over year gain posted since third quarter of 2000, nearly a decade ago. The gain was made by national spot and digital revenue categories. Digital revenue as defined by the RAB, who released the report, includes all revenue derived from radio websites, [...]
A Look At Digital Song Sales Trends
Tunecore, a company that enables artists to sell their music on digital platforms without a label, has released some interesting data on digital music behavior. Tunecore is a digital music distribution service that set out to democratize music distribution by making it simple and affordable for any artist to offer songs for sale. For a [...]
Internet Radio Has Everyone Talking
One of radio’s oldest formats has found a new home on Internet radio. Talk radio, long the stalwart of the AM broadcast band, is alive and thriving online. Sure, the big name hosts like Limbaugh, Hannity, Beck, Schlessinger and Savage are all streaming their broadcast shows online. More interesting is the long list of talkers [...]
Radio Listening in UK Reaches All Time High
In the UK radio listening is booming. Radio listening in the UK has reached an all time high of 46.5 million adults, or 90.6% of the UK population (15+), according to new data released by RAJAR (Radio Joint Audience Research). Included in the rise is broadcast listening as well as listening to all digital platforms including digital [...]
BIA/Kelsey Event Will Focus On Growing Digital Dollars
Audiences may be shifting to new listening channels such as online for their radio, but that doesn’t change the fact that radio is a local medium. In fact, as listeners change their listening patterns and spend more time online, stations have more opportunities to provide them with local content, using their website as a tool [...]
Is Your Mobile Streaming Strategy In Gear?
The Internet radio world is buzzing with news about mobile apps, based on the number of press releases I’ve gotten in the past week. It’s for good reason – the recent Arbitron/Edison Infinite Dial Study showed that online radio listeners have a strong interest in listening over mobile and in-car devices. Mobile apps enable stations [...]
Are Some Media Buyers Ignoring New Media’s Impact?
Internet and satellite radio have limited appeal and do not pose a threat to traditional radio. That’s what the majority of reader respondents of Media Life Magazine said recently. More than 4 out of five thought the threat was limited or non-existent, maintaining that most people that are interested in that have already switched over. [...]
