Nielsen is Tracking Billions of Streams

Nielsen Entertainment recently expanded its coverage of music streaming measurement, adding several key streaming platforms to its streaming panel. Newly added services include Vevo, Slacker, MOG, Thumbplay, Akoo, and Cricket. Data from these services, and from the existing reporting panel consisting of AOL, Napster, Rhapsody, Verizon Wireless and Yahoo! will appear in Nielsen’s BDS reports.

Nielsen Entertainment produces reports on lots of activity related to the music industry – Nielsen BDS monitors music played on radio stations in the US, Canada, Europe and Mexico. Nielsen SoundScan reports on physical and digital song sales. They provide lots of insight into things like what songs people listen to and buy, which it sells to radio programmers, record companies, etc. Sources like Billboard produce their reports from this data.

During the first six weeks of 2011, Nielsen tracked more than 1.1 billion music streams through online music streaming services. More than 165 million streams per week are captured and nearly 26 million weekly song downloads are tracked. That is a lot of streaming music activity.

According to their press release, Nielsen is the only company able to provide weekly trending information on streaming activity, as well as a more granular understanding of from where consumers stream music. Nielsen also provides insights on the type of streams; on-demand streams, those songs/videos that consumers choose to listen to, versus programmed streams, or when songs are not chosen by the consumer.

As music streaming activity and digital downloads increase while physical song sales sink, streaming’s importance is growing as an important measure of who is listening to what. I expect we’ll see the list of streaming music platforms in their panel to continue to grow.

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