Daily Archives: May 24th, 2011

March Webcast Metrics Data

A new Webcast Metrics ranker of measured stations for March shows that Pandora‘s audience AAS sits slightly below the half million mark, a number that is just slightly above last month’s position. Last month, when Pandora’s number showed some negative growth, we learned that there was some missing data and that would affect March and April data as well: “During this period, the code that measures audience and time spent listening was inadvertently omitted by Pandora in some versions of their mobile applications. Therefore, not all of Pandora’s mobile listening is captured in this report.”

For the most part, the other leading groups or stations on the ranker showed increases: CBSRadio, Clear Channel, Citadel, Slacker, Entercom, ESPNRadio, Cox and Cumulus all saw modest growth in their AAS number while Digitally Imported, the third online only station in the top ten, saw a minute decrease in their domestic AAS.


AccuRadio, Salem and Bonneville continue to lead the pack with strong TSL numbers that are 3 or more times greater than Pandora and some of the other leading groups on the ranker. No doubt, this has to do with lots of sampling, but also to a loyal userbase for the three TSL winners on the ranker.

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