Are you familiar with turntable.fm? The latest hip streaming music startup is getting funding from Fred Wilson‘s Union Square Ventures. It’s Internet radio gone social, and it’s getting lots of buzz. Founded by Seth Goldstein and Billy Chasen, both of whom have been around digital startups before, this site has a social twist that should help it build an audience.
Listeners can choose to listen in any number of “listening rooms” or create their own and invite their friends. It’s still in beta, you need to already know someone who is in (and be friends with them on facebook) to get invited. But even that seems to be part of the cache – and they already have more than 300,000 users.
Turntable.fm is the kind of site that could even be compatible with other streaming music sites. Paste Magazine recently held a listening party for English folk-rock band Slow Club’s upcoming disc Paradise. And why couldn’t any DJ or station do the same? Host a listening party, invite your listeners, and let turntable.fm pay the royalties.
I’m intrigued by the idea that some of these emerging streaming platforms are compatible rather than competitive with other music platforms. I know a lot of folks, particularly in the broadcast industry, subscribe to the “walled garden” way – but perhaps it’s possible to use turntable.fm to extend your station’s brand and your relationship with your audience, without having to build it yourself. Maybe a place like turntable.fm is where everyone goes when they want to hang out and listen with friends.
If you have a station and give it a try, please let me know..