Myxer’s Smart Advantage

One of the lesser known streaming music services announced as an integrated streaming partner with Facebook was Myxer. Until recently Myxer was primarily a leading site for ringtones and other media for mobile phones, and they were doing pretty well traffic wise with that formula, claiming  more than 15 million mobile and Web unique visitors per month.

Late last year Myxer added a streaming music service that offers users the ability to create their own stations, invite their friends, share what they are listening to on facebook, and join other’s listening parties. While this may not sound all that different from some other offerings such as turntable.fm, Myxer has a couple of things going for it, not the least of which is that it’s already widely used as a source of ringtones, and has significant traffic going on. Ringtones are primarily sold to users of feature, as opposed to smartphones. It turns out that building brand recognition with this market could be a valuable advantage for Myxer.

In the first seven weeks of its launch, Myxer announced that it had signed up 150,000 new users for Myxer Social Radio. “We’ve clearly built a strong trust with consumers that lay the groundwork for continued growth as we bring new innovative mobile content solutions to the marketplace. We expect continued success in 2012,” said  Myk Willis, Founder and CEO of Myxer.

As smartphone usage continues to grow, the ringtone market, primarily associated with more basic phones, should fade. This move gives Myxer a great way to convert that market to mobile streaming listeners as they become smartphone customers. Myxer’s Social Radio App was featured as a best app of 2011 by Rolling Stone as well.

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