Coca-Cola.fm Streaming In Mexico, Brazil

Coca-Cola’s efforts to target teens in South and Central America include a personalizable streaming platform, Coca-Cola.fm. While it is not available in the US, Coca-Cola.fm apparently targets teens, according to the press release: Coca-Cola.FM is a platform through which teens can also develop their own creations — a radio station in Mexico on which they can talk, be listened to and communicate with the world through their musical preferences.

The station is also available in Brazil, where an innovative new marketing effort has just been released. With the help of ad agency JWT, they’ve turned the cover of popular teen magazine Capricho into an ad for the streaming platform that turns into an iPhone speaker. Watch this…

 

 

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