While the connected dashboard is a concept that holds lots of promise for streaming stations, it’s no secret that it poses a point of concern for platforms that already own the dashboard real estate – like broadcast and satellite. Last year Sirius XM added 2 million net subscribers, and a lot of those came from folks who bought cars with the product already installed. That’s a big source of new audience for Sirius XM. While the streaming industry is busy declaring victory with every new car that integrates Pandora, iHeartRadio, Aha or TuneIn, Sirius is busy thinking about protecting its turf from the new dashboard.
Enter MySXM, the satellite company’s streaming option for listeners. CEO Jim Meyers positions the new streaming platform as a defensive move, pointing out that SiriusXM will have an advantage by offering both satellite and IP options in the dashboard. “Listeners also don’t need to constantly lean forward to create a tailored listening experience. They can just tune to the music channels they already like and adjust the channel’s unique slider controls and set them once for good or change them any time they want….This new feature will further enhance our IP offering, which has been greatly improved over the past year and now includes the ability to time shift up to five hours on many stations, start songs at the beginning when tuning to a music channel and the ability to play thousands of hours of talk and entertainment from over 300 shows from our library of on-demand content.
Though there is no official launch date for MySXM yet, information from the call yesterday was that the platform will be available across all platforms and devices.