One of Internet Radio’s Giants

live365_logoWith more than 5000 stations and 260 genres of music, Live365 may well be the most diverse streaming audio platform on the planet. Live365 offers a platform where folks who want to start their own radio station can do that for an affordable monthly fee that’s all inclusive – streaming, programming tools, royalty coverage, etc.. Monthly costs range from under $5 bucks a month for a station that you and just a few friends can listen to, to $99 or more for larger reach and even the ability to run commercials.

They’ve recently upped their game by offering a new app called Studio365 that lets their broadcasters to manage their radio stations from their mobile device. Among other things, it features a nifty tool called ShoutOut that enables the capability to go “live” on the microphone whenever and wherever a broadcaster may choose. Available for iPhone and Android devices, the Studio365 mobile app lets users create, preview, and manage Shout Out voice messages, set and update station ID and pre-roll messages, update station profiles including title, image, description, review current and historical station listening stats, as well as monitor their station.

Live365 has been around a long time, since 1999, enabling the long tail of Internet radio, with more than 5000 individual stations, including some nifty curated stations by the likes of Carlos Santana, Pat Metheny and Jethro Tull. They’re one of the true pioneers in the space. CEO Hong Lau will join a panel discussion on International Trends in Online Audio at RAIN Summit West, which is just a couple of weeks away – so if you haven’t registered, I hope you will. More info here

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