Internet Radio Ads Net High Response Rates
Targetspot has updated its yearly study of Internet radio listeners. The newly released information was first presented at RAIN Summit West by Targetspot CEO Eyal Goldwerger. Today, the company made the whitepaper more widely available on its website. The benchmark study, done by Parks Associates and with the support of the Interactive Advertising Bureau, was [...]
Local Car Dealer Happy With Pandora
William Feinstein is the General Manager of Planet Honda in New Jersey, about 15 miles outside of NYC. He’s smarter than the average bear when it comes to analyzing his advertising, and he’s pretty excited about the results that he’s seeing from ads he’s been running on Pandora. He recently discussed this with RadioInk‘s Ed Ryan [...]
Abacast Announces New Cloud Based Traffic Platform
Online radio business platform Abacast has rolled out a new, cloud based product for ad traffic management. Clarity Digital Radio System is a cloud based product that enables greater flexibility in terms of custom options for ad-insertion and trafficking of ad campaigns. “Clarity(tm) is a breakthrough release that provides our customers with the key benefits [...]
Shazam Scored Big During Sunday’s Game
The award for best use of the Superbowl to drive traffic to its music platform goes to Shazam, the innovative mobile music tagging app that ranks among the five most downloaded apps on iTunes ever. Shazam is an app that you can use to tag songs and identify them. Hear a song and wonder what [...]
Mobile Music Ad Dollars Are Growing
Mobile ad dollars are growing, according to eMarketer. As smartphone usage expands, revenues from the ad-supported component of mobile music, games and videos alone will grow 52.7% this year to $433.8 million. Two things are driving the increase – one being the growing audience for mobile music, gaming and video content. The second reason is that [...]
Radio’s Online Revenues Up 15% This Year
Digital revenues will continue to be the bright spot in radio’s future, according to new projections issued by BIA/Kelsey. Radio’s online/digital revenues will grow to $479 million in 2011, up from $405 million in 2010. The five-year outlook indicates radio’s online/digital revenues will reach $758 million by 2015, representing a 13.4 percent compound annual growth rate [...]
Pandora Reports First Profits
Pandora reported its first profits last week of $638,000 on revenues of $75 million for its third quarter of this year. This beats most analyst’s expectations and dashes last year’s losses for the same period of $1.77 million. Pandora streamed 2.1 billion hours of programmimg -twice the numbers of last year same quarter. According to [...]
Mary Meeker: The Next Big Thing Is Online Audio
Mary Meeker is widely considered to be an expert when it comes to spotting trends online. A partner at venture capitallist firm KPCB, she was named one of the ten smartest people in tech last year by Fortune magazine. She’s a popular speaker and analyst who has a knack for spotting the next big trend [...]
Abacast Offers Broadcasters Streaming, Sales Solutions
Abacast, a streaming solutions provider, is helping broadcaster partners generate significant ad revenue with the Abacast Digital Ad Sales Program and the Abacast Clarity™ Digital Radio System. Federated Media is a company that owns 15 radio stations in Indiana and launched their streaming initiative in September. Using the Abacast sales program, which provides training and [...]
Internet Radio’s Listeners Are Engaged
Targetspot has released a new whitepaper that examines the behavior of digital audio listeners with regard to discovering new music, giving and receiving musical recommendations, and music purchasing. The paper points out that Internet radio listeners are an engaged bunch, 80% listen 1-3 hours a day. What’s more, 73% listen to more than one station a [...]
