Study: Digital Ads Impact Affluent Americans
The Interactive Advertising Bureau and Ipsos Mendelsohn, an independent research firm have released a new study Affluent Consumers in a Digital World. The study focuses on the behavior of Affluent Americans - the 21% of U.S. households that have a minimum $100,000 annual income or the top fifth of the country. They represent 70% of [...]
New Data Shows Targeting Is Critical For Internet Radio Ad Campaigns
Triton Digital has reported, via Inside Radio, that on average about half (51%) of a streaming broadcast station’s audience is outside its Designated Market Area (DMA). In fact, according to Triton COO Mike Agovino, quoted in the article, the larger the market, the higher the percentage of out of market listening. He says a lot [...]
SoBE’s Summer Ad Campaign Includes Internet Radio
Pepsi’s SoBe brand has launched a summer campaign that takes full advantage of the visual and audio opportunities available to advertisers on Internet radio. The first day of the campaign, running on Pandora, featured the iconic SoBe lizard in a first ever in-tuner animated video ad that slithered across the player when listeners interacted with their [...]
A Digital Place to Buy and Sell Radio Ads
A new company with some not so new faces has launched a platform designed to enable advertisers and stations to easily buy and sell on-air and online ad inventory. Called The Media Dash™ Local (www.themediadashlocal.com), the digital platform provides an easy way for small- and mid-sized businesses to buy advertising on local radio stations. Rob Williams and [...]
79 Million Listen To Internet Radio Weekly
More than one of every three Internet users will listen to Internet radio weekly this year, reports EMarketer. That 37.5% of 12+ Internet users in the US means more than 79 million listeners to online radio. That number will continue to grow and hit 157 million and 67% of that population by 2015. EMarketer also [...]
Pandora’s Growing Audience and Revenue
Pandora updated its SEC filing last week to give us a glimpse of what’s been going on in 2011. Impressive growth continues to be the story. In the 3 month period ended April 30th they added 1.6 billion listener hours and another 14 million registered users. Of those 94 million registered users, 34 million are [...]
What Do Listeners Want?
I was recently asked to weigh in on radio’s future for a “crowdsourced” speech at RadioInk’s Convergence Conference. Here is what I wrote: In 5-10 years the term “radio” will encompass all audio content that is distributed as continuous programming and delivered via various technologies including broadcast, satellite, and streaming. Radio devices will receive such [...]
Pandora’s A Natural For Lipton Iced Tea Promotion
Lipton Iced Tea has teamed up with Pandora for a summer promotion that encourages listeners and tea drinkers to “Discover the Natural Side of Music.” All natural Lipton Iced Tea will sponsor a summer long promotion designed to emphasize the all natural ingredients in Lipton Iced Tea by tying in with acoustic concerts, artist videos [...]
Cady Tells A Few Slacker Secrets
I attended RadioInk’s Convergence conference last week and joined a panel discussion about streaming versus broadcasting, which examined the technologies, expenses, and revenue opportunities of each of those options. As you can guess, I advocated for broadcasters to pursue streaming and develop an online audience along with strategies for monetizing that separately from their broadcast [...]
Arbitron Tells Broadcasters Digital Opportunity is Big
Radio is not in decline, it’s expanding, and that represents an enormous opportunity, according to Arbitron‘s SVP Paul Krasinski. Krasinski and SVP Bill Rose presented results of their recently updated Infinite Dial Study at RAIN Summit West last week and encouraged broadcasters to recognize the opportunity that digital distribution offers. With 86% of the 12+ [...]
