Displaced DJs Make Happy Podcasters
It happens – radio stations change formats and suddenly popular personalities are out of a job. And Arbitron’s new PPM audience measurement technology has caused station owners to take a harsh look at what’s working and what’s not. But that’s not all bad for several displaced radio personalities who have found that podcasting is a [...]
Study Shows Podcast Consumers Are Unique
The Association for Downloadable Media has released a study on Consumer Attitudes toward Podcast Advertising. Podcast consumers indicated that they listen to audio podcasts weekly and subscribe to several podcasts each week. The ability to listen to the content whenever and wherever they want is important to them. These particular consumers also indicate a pretty [...]
Tips for Making Money with Podcasts
Social Media Site Mashable recently offered a list of successful techniques for monetizing podcast content. Here are the ideas I liked most: Podcast networks, such as Mevio, Wizzard Media and Podtrac are collecting shows, organizing them by category and selling cpm or cpa based deals. Most content sources are making a little money, although some [...]
Podcasting Patented
My inbox is full of Google Alerts on Podcasting, thanks to an announcement by Volomedia that they have been granted a patent entitled “Method for Providing Episodic Media.” According to the press release, the “patent covers the fundamental mechanisms of podcasting, including providing consumer subscription to a show, automatically downloading media to a computer, prioritizing [...]
Pepsi Sponsors Internet Radio at SXSW
South By Southwest, the legendary music festival in Austin Texas, has in recent years also become an interactive festival, and a magnet for new digital and social media . This year, Pepsi is sponsoring Internet radio station BlogTalkRadio, as they broadcast live from the festival. Global Director of Digital and Social Media for Pepsi Bonin Bough talked about [...]
Study: 35% of Public Radio Listeners Stream Weekly
A recent survey of Public Radio listeners found that 35% listen to Internet radio weekly or more. That number increases to 49% of listeners to Public Radio AAA formats. The same survey, conducted by Jacobs Media on behalf of NPR and Public Radio Programmers found that 41% of Public Radio listeners said they listen more [...]
Podcast Network Makes Connecting with Advertisers, Listeners Easier
Wizzard Media, the largest podcast network, has made it easier for broadcasters to monetize podcasts with its newly announced partnership with Ando Media for ad measurement and ad insertion. Wizzard provides hosting and ad insertion services to podcast content providers, and broadcasts millions of podcast impressions each day. They currently distribute about a third of the top 400 podcasts on [...]
Sports Fans: If You Stream It, They Will Listen
Spring training is about to begin in Florida and Arizona, and baseball fans can easily stream audio or video games for their favorite teams online. According to an article in the New York Times, last year half a million baseball fans paid $120 for an online video subscription, and another 350,000 people paid for a subscription which allowed [...]
Measuring and Monetizing Podcasts
Because podcasts are downloaded onto a personal device before being listened to, the actual delivery of the commercial can’t be confirmed. This creates a challenge in a world where buyers are looking for actual delivery measurement, as they are with interactive media in general. Volomedia has just launched a product that works with iTunes and [...]
