Triton’s Webcast Metrics Makes It Easier For Buyers To Compare, Invest In Streaming
Triton Digital recently announced that they will add standard radio measurement AQH, or Average Quarter Hour, to the ratings metrics offered by their Webcast Metrics server based audience measurement service. In addition to the MRC-accredited audio metric of Average Active Sessions (AAS), customers subscribing to the new Local Reports feature inside of its Webcast Metrics® product [...]
Internet Radio Ads Net High Response Rates
Targetspot has updated its yearly study of Internet radio listeners. The newly released information was first presented at RAIN Summit West by Targetspot CEO Eyal Goldwerger. Today, the company made the whitepaper more widely available on its website. The benchmark study, done by Parks Associates and with the support of the Interactive Advertising Bureau, was [...]
International Streams On Triton’s Webcast Metrics
Triton Digital has released March data ranking the platforms, groups and single channel stations that subscribe to their service. Very little has changed on the domestic side — Pandora continues to grow its audience, with 1.3 million average active sessions and over 6 million session starts in March. Clear Channel’s iHeartradio is ranked second, with [...]
Pandora Panderings in the News
It’s been a strong news week for Pandora, which is not unusual – the service has a great strategy for maintaining visibility in the media. That’s good for their brand and all of Internet radio by-the-way. They recently released some new data from a study done by The Media Audit surveying 54,000 people in Los [...]
Targetspot Study Says 42% Listen Online
Digital audio is not a trend it’s a behavior. So said Targetspot CEO Eyal Goldwerger during his research update at RAIN Summit West this week. With 42% of the population listening, listening online is a firmly established behavior – one that grew 8% since last year. Goldwerger presented a lot of great stats during his [...]
NPR Will Use Triton’s Audience, Ad Measurement Tools
NPR Digital has teamed up with Triton Digital to offer new services to member stations. The new tools will include audience measurement and sponsor management tools that are intended to help stations grow their digital sponsorship revenue by more effectively presenting listeners with audio sponsorship messages, while at the same time providing measurement of audience [...]
Radio’s Growing Online Revenues at a Double Digit Pace
Local radio stations grew online revenue at a 15% pace in 2011. Total industry online revenues were $439 million, according to a new report by BIA Kelsey. According to BIA Kelsey, radio’s ability to create and sell local content, combined with the ability to cross promote on and off air, has “has given broadcast stations [...]
Pandora Averages a Million Listeners In January
According to the latest ranker release from Triton Digital, Pandora has over a million average active sessions during the Monday through Sunday 6am – midnight broad daypart. Say what you will, that’s an enormous achievement. In fact January turned out to be a good month for lots of streaming networks – Clear Channel, CBSRadio, Cumulus, [...]
Mobile Music Ad Dollars Are Growing
Mobile ad dollars are growing, according to eMarketer. As smartphone usage expands, revenues from the ad-supported component of mobile music, games and videos alone will grow 52.7% this year to $433.8 million. Two things are driving the increase – one being the growing audience for mobile music, gaming and video content. The second reason is that [...]
2011 in Webcast Metrics: Some Winners, Some Losers
Triton Digital has released its monthly top 20 report for December 2011, based on its measurement of streaming platforms that subscribe to its Webcast Metrics service. I’m weary of the microscopic monthly analysis of this data, so I decided to take a look at what has happened to the general space in a year. Pandora [...]
