Pandora’s Local Market Clout
Pandora released audience data today showing that they have grown their audience by 50% or more in top markets across the country in the past year. Releasing data that compares January’s audience stats with “holiday 2011″ stats, Pandora now claims to have a 1.0 rating with Adults 18-34 in top markets across the country. The [...]
Arbitron’s Internet Radio Measurement Headache
In 2003 I started a company called Net Radio Sales that was designed, in large part, to offer a sales solution to streaming broadcast radio stations. Later that year I met with an Arbitron executive to discuss their decision to shut down server based streaming measurement and shift to census based measurement through comScore. I told [...]
Triton Announces Local Market Measurement Product for Internet Radio
All of the data available in Triton’s Media Rating Council (MRC) accredited national monthly rankers will now be available on a local market level, per an announcement yesterday by Triton Digital. Triton’s Webcast Metrics audience data will now be made available to subscribers on a local market by market basis. The updated solution will enable publishers [...]
October’s Internet Radio Audience Report
Clear Channel’s iHeartradio showed a surge in audience for October following the relaunch of the streaming platform with a 10 million dollar promotional budget that included a two day live and streamed concert in Las Vegas. Newly released audience data from Triton Digital’s Webcast Metrics audience measurement platform shows that iHeartradio gained 15% in the [...]
Harman Survey Shows Consumers Want Internet Radio In Their Dashboard
Consumers want Internet radio in their dashboard. 64% of consumers would listen everyday if they had access to streaming music sites in their cars, according to a newly released study sponsored by Harman, the premiere audio system brand. The only thing they want access to more than streaming music in their car is real time [...]
Arbitron Partners With AdsWizz
Arbitron has announced a deal with Euorpean based online audio ad serving and measurement company Adswizz which signals their intention to return to server based streaming audience measurement. During an earnings call, EVP/COO Sean Creamer reported that Arbitron signed an agreement with Adswizz last week. “AdsWizz will process the server-based, streaming log files exclusively for our [...]
September Webcast Metrics: Pandora, iHeartradio Gains
Triton has released Webcast Metrics listening data for stations on its platform for September. The numbers reported show Pandora’s Average Active Sessions up by about 75,000 over a full week daypart while Clear Channel’s iHeartradio gained about 8,000 in the same daypart. While Pandora’s raw number gain in AAS is much bigger than iheartradio’s, the [...]
Internet Radio’s Listeners Are Engaged
Targetspot has released a new whitepaper that examines the behavior of digital audio listeners with regard to discovering new music, giving and receiving musical recommendations, and music purchasing. The paper points out that Internet radio listeners are an engaged bunch, 80% listen 1-3 hours a day. What’s more, 73% listen to more than one station a [...]
Pandora’s Local Market Ratings Report for September
Pandora has issued a second month’s worth of its local market ratings report which shows that they continue to build audience and develop a strong audience share in large local markets. Their “listenership analysis” is calculated by Edison Research and is meant to provide a comparable AQH and AQH rating for Pandora in certain local [...]
Haley’s Beef: Where’s The Cume?
The latest Webcast Metrics audience reports are out for August 2011, and the lineup of stations on the ranker remains pretty much the same. Pandora sits atop with nearly half a million session starts. Below them, CBSRadio’s network of streams has 58 million session starts and Clear Channel’s group of streams has 54 million. Citadel, [...]
