Category Archives: Revenue Strategies

Samsung Is In the Streaming Business

Device manufacturers are buying up streaming services, creating an interesting angle in the formula for success in the online audio marketplace. In March HTC bought MOG, now Samsung has picked up mSpot and relaunched it as Music Hub, a music store, locker and streaming service for their Galaxy phone. The service launched in Germany, France, Spain, Italy [...]

Sirius XM Is The Elephant In the Room

Sirius XM grew their subscriber base by 8% last year – from 20.6 million subscribers to 22.3 million. First quarter 2012 revenue meanwhile grew at an even more impressive rate of 11% to $805 million. That puts them ahead of the largest broadcaster Clear Channel Radio‘s $672 million. For this year, they are forecasting revenue [...]

Spot Radio Revenue Stands Still While Digital Surges

Broadcast radio revenues grew 1% in the first quarter of 2012, with revenues derived from digital assets at the helm, according to the Radio Advertising Bureau. Digital revenues for broadcasters grew 10% during the same period, or ten times as fast as spot revenue. Network revenues grew 8% and fueled the growth as well. “While [...]

Pandora Is Second Only To Google In Monetizing Mobile

Pandora now has more than 150 million registered users, and more than two thirds of that number has listened on a smartphone or tablet. More than 70 percent of all listening to Pandora occurs on a mobile device.  To that end, mobile revenues grew from $25 million in 2011 to $100 million in 2012 for [...]

Triton’s Webcast Metrics Makes It Easier For Buyers To Compare, Invest In Streaming

Triton Digital recently announced that they will add standard radio measurement AQH, or Average Quarter Hour, to the ratings metrics offered by their Webcast Metrics server based audience measurement service. In addition to the MRC-accredited audio metric of Average Active Sessions (AAS), customers subscribing to the new Local Reports feature inside of its Webcast Metrics® product [...]

Internet Radio Ads Net High Response Rates

Targetspot has updated its yearly study of Internet radio listeners. The newly released information was first presented at RAIN Summit West by Targetspot CEO Eyal Goldwerger. Today, the company made the whitepaper more widely available on its website. The benchmark study, done by Parks Associates and with the support of the Interactive Advertising Bureau, was [...]

Coke Likes Spotify

Pandora may have a lot more listeners, but Spotify certainly has a knack for making deals that can help propel their brand to greater awareness. Last fall they were featured in a big way as a partner in facebook’s streaming music integration. Now Spotify and Coca Cola have announced a “multifaceted strategic partnership that combines [...]

Pandora, Spotify Discuss Ad Dollars at RAIN Summit West

Robin Flynn of SNL Kagan hosted a panel discussion called “Charting Digital Audio Ad Dollars” at RAIN Summit West on April 15th. Advertising is on the upsurge, she concludes, and cpms are solid. Pandora SVP of ad sales Steven Kritzman, Katz Online President Brian Benedik, Spotify VP of ad sales Jon Mitchell and Alexis Van [...]

Listener Registration Is a Critical Streaming Strategy

At RAIN Summit West last week we introduced a new segment called POV, a familiar acronym for Point of View. In business circles, POVs are a type of presentation used to briefly define a position – often on a new or widely debated topic. We thought it would be interesting to invite leaders in the [...]

Streaming Royalties To RIAA Topped $500 Million Last Year

2011 revenues for the record industry from streaming music royalties jumped to more than half a billion dollars, according to a year end report by RIAA. Revenues from subscripton services (like Spotify, Pandora One, Rdio, MOG, Slacker) jumped 13.5% to $241 million, and Digital Performance Royalties, paid by all other streaming services (including Pandora) rose 17.2% [...]

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