NPR Will Use Triton’s Audience, Ad Measurement Tools
NPR Digital has teamed up with Triton Digital to offer new services to member stations. The new tools will include audience measurement and sponsor management tools that are intended to help stations grow their digital sponsorship revenue by more effectively presenting listeners with audio sponsorship messages, while at the same time providing measurement of audience [...]
Radio’s Growing Online Revenues at a Double Digit Pace
Local radio stations grew online revenue at a 15% pace in 2011. Total industry online revenues were $439 million, according to a new report by BIA Kelsey. According to BIA Kelsey, radio’s ability to create and sell local content, combined with the ability to cross promote on and off air, has “has given broadcast stations [...]
Pandora’s Revenue, Audience Grew 100% Last Year
Pandora reported 4th quarter 2011 and fiscal year results during a call tuesday afternoon, during which they highlighted huge gains in revenue and audience last year. Fiscal 2012 revenue of $274.3 million grew 99% year-over-year and total listener hours of 8.2 billion grew 109% year-over-year. Total revenue was $274.3 million, a 99% year-over-year increase. Total advertising [...]
Digital Revenue Is The Bright Spot On Radio’s Revenue Report Card For 2011
Broadcast radio’s revenues from digital assets continued to outpace other categories in the 4th quarter of last year, according to a report by the Radio Advertising Bureau. Spot revenues meanwhile, shrank another 1% from a year before – a reality that is more ominious considering that the economy began to show signs of life late [...]
Mobile Music Ad Dollars Are Growing
Mobile ad dollars are growing, according to eMarketer. As smartphone usage expands, revenues from the ad-supported component of mobile music, games and videos alone will grow 52.7% this year to $433.8 million. Two things are driving the increase – one being the growing audience for mobile music, gaming and video content. The second reason is that [...]
Radio’s Online Revenues Up 15% This Year
Digital revenues will continue to be the bright spot in radio’s future, according to new projections issued by BIA/Kelsey. Radio’s online/digital revenues will grow to $479 million in 2011, up from $405 million in 2010. The five-year outlook indicates radio’s online/digital revenues will reach $758 million by 2015, representing a 13.4 percent compound annual growth rate [...]
Pandora Reports First Profits
Pandora reported its first profits last week of $638,000 on revenues of $75 million for its third quarter of this year. This beats most analyst’s expectations and dashes last year’s losses for the same period of $1.77 million. Pandora streamed 2.1 billion hours of programmimg -twice the numbers of last year same quarter. According to [...]
Pandora Wants a Piece of the Political Ad Pie
In their typically savvy way, Pandora has implemented a strategy for taking political ad dollars. Taking the listener registration information that they already have on every listener, they have created a turnkey way for political candidates’ campaigns to deliver their messages to custom voter zones. The service also offers rich media attributes, enabling campaigns to utilize display [...]
SNL Kagan Sees A Billion Dollar Market For Internet Radio In Ten Years
SNL Kagan and Senior Analyst Robin Flynn have produced a 2011 report on the Economics of Internet Music and Radio that’s very comprehensive and insightful. Using existing data points from RAB’s quarterly revenue reports, publicly available financials on Pandora, and research from Triton Digital and Arbitron on audience, SNL Kagan provides an excellent summary of the [...]
IAB’s Agency Day Was A Huge Success
I spent yesterday afternoon at the offices of the Interactive Advertising Bureau, where they were hosting a Streaming Audio for Agencies Day. This event was the culmination of lots of work by many folks in the industry who came together to produce an IAB Platform Status Report A Digital Audio Advertising Overview. For those of you [...]
