Coke Likes Spotify
Pandora may have a lot more listeners, but Spotify certainly has a knack for making deals that can help propel their brand to greater awareness. Last fall they were featured in a big way as a partner in facebook’s streaming music integration. Now Spotify and Coca Cola have announced a “multifaceted strategic partnership that combines [...]
Musicians Get The Power Of Twitter
The Top Ten most followed people using Twitter are mostly musicians. Six of the top ten Twitter users with the most followers are musicians, according to Twitalyzer. Not surprisingly, Lady Gaga leads the pack at number one with more than ten million followers. She’s got lots of clout, influence and impact, according to the social media [...]
40% of Public Radio Listeners Are Streaming Weekly
Jacobs Media has updated their annual survey of lots of public radio listeners about their technology habits. Public Radio Tech Survey 2010 interviewed more than 21000 public radio listeners in the US. The results reveal a continuing trend toward the use of mobile devices. “There’s been a lot written and said about how new technology impacts [...]
Cool Online Music Discovery Site We Are Hunted
High on the list of cool music sites these days is We Are Hunted, a site that charts the 99 most popular songs on a daily basis by tracking what the web has to say. We Are Hunted watches blogs, social networks and forums, including Twitter, MySpace, Spotify, Last.fm and others. Headquartered in Queensland, Australia, We [...]
Last.fm Knows Who’s Listening
Last.fm’s US audience grew 90% over the past twelve months, according to a post in the UK based Guardian’s digital blog. According to David Goodman, president of CBS interactive music, Last.fm’s US audience has risen from 3.5 million monthly uniques 12 months ago to 8 million now. Goodman discussed plans for continued growth in both [...]
Love Your Listeners On Twitter
I read an article on wsj.com about a well known NYC Restaurant owner who has started building his brand online. Michael McCarty started a blog and has videos on YouTube, and his latest social media creation is a Twitter feed that tells his followers who is having lunch at his restaurant. He doesn’t limit it [...]
Pandora Gets Social With Facebook
Last week Facebook implemented a new phase of integrations with other sites that allow people to share things they like on their favorite sites throughout their Facebook network. The “Open Graph” is Facebook’s new game, and Internet radio darling Pandora is a big winner in it. “Pandora is mapping out the part of the graph [...]
Study: Teens Are Very Brand Conscious Consumers
PriceWaterhouseCoopers has released a new consumer study suggesting best ways to market to teens. Teens are hugely influenced by their friends however, advertising is considered a credible source of information on a brand. And speaking of brands, teens take them very seriously, and develop a strong affinity for the ones they believe deserve their interest. [...]
