8 Steps Broadcasters Can Take To Expand Their Digital Presence in 2010
Here’s my list of 8 things that broadcast stations can do to expand their digital presence for the coming year. It’s not a list of simple fixes – these are ideas that will require investment and dedicated effort. Dedicate a full time position to creating online content for your website and stream. This is not [...]
Rumors About Google Music
My inbox was all about Google’s rumored new music service yesterday. Early in the day Techcrunch wrote: Google will soon launch a music service, we’ve heard from multiple sources, and the company has spent the last several weeks securing content for the launch of the service from the major music labels. One source has referred [...]
Radio News Departments Get Social
Nearly half of radio station newsrooms in major markets are using Twitter and Facebook to connect with their audiences. This information, released by News Generation, comes from a survey of 50 news stations in the top 50 markets. Radio station news departments use social media sites to extend their reach, by tweeting news stories to [...]
Radio Station’s Twitter Contest Needs Tweeks
KPLX (The Wolf) in Dallas may be the first station in the country to air a Twitter Song of the Day contest, but they won’t be the last. It’s a simple, great way to integrate social media into a station’s over the air platform, and build a network of listeners. According to Radio Online, the [...]
BigChampagne Knows Who’s Listening
Music tracking, both online and offline, legit and not so, is big business for BigChampagne. The company, which recently announced a measurement deal with Universal, has done well in recent years by specializing in tracking music consumption across multiple platforms. As consumer listening behavior has shifted, this service has become more and more valuable. According [...]
How To Connect With Your Audience
I read a great article about branding on Chris Brogan’s blog the other day which emphasized that branding is not just about how you market your brand, product or service, but also about how you distribute it. Very successful product/brands have established successful channels of distribution for those products/brands. Twitter, Facebook, MySpace, social media sites [...]
The Revolution May Not Be Televised – Broadcasters and New Media
By David Oxenford On my blog, I usually write about the legal issues for broadcasters, both the usual FCC issues and those that arise in connection with the convergence of new media and traditional operations. I thank Jennifer for giving me the opportunity to fill in for her, and to have an opportunity to go [...]
Got Your Facebook Handle?
A while back I wrote a post advising stations to start building an identity and community on Facebook. There’s good reason for this – Facebook’s hold on the Internet community is amazing, traffic to the site just keeps growing and growing. Facebook is more than a website, it’s a game changer, changing the way people [...]
The Facebook Phenomenon
Visiting social networking and blogging sites is now the most popular online activity according to a new Nielson report, outpacing email. The study found that two-thirds of the world’s population visited a social networking site in 2008, with Facebook leading the way. According to Nielson owned Brandweek’s summary of the study, Facebook gets monthly visits [...]
