Google Gets Into Internet Radio

After abandoning its foray into newspaper advertising sales last month, Google announced another retreat from traditional media google-adwordsyesterday when it posted information on its blog that it will abandon broadcast radio inventory sales in May. From the beginning of its attempts to work with radio broadcasters, Google encountered resistance. Their initial premise of turning their long list of small local Adsense online advertisers into local radio advertisers was handicapped by their limited inventory – broadcasters were wary of working with Google and did not readily sign on. The revenue they generated was modest and never exploded.

Meanwhile, the buzz about Internet radio did explode, and not long ago I speculated that Google would be eyeing the online radio game. It makes a lot of sense – there’s plenty of inventory, the audience is growing rapidly and is online. Frankly, it’s a much more suitable match for Google. The only missing piece is the revenue – it’s a relatively small pond for Google at this point, so they must believe there will be substantial growth and that they will be able to impact that. I believe it too..

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: