Ando Media and Spacial Audio, two of the largest Internet radio advertising technology platforms, announced a merger yesterday. It’s a pairing that makes a lot of sense, given that Ando Media’s list of client stations was largely streaming broadcasters, while Spacial Audio’s client list was largely online streaming stations. Ando Media, working with over 6,500 affiliates, has become the leader in audience measurement with its Webcast Metrics audience measurement product. Ando also provides ad replacement technology for terrestrial broadcasters. Spacial Audio has been the leader in providing automation, ad-insertion and an array of other digital services to primarily pure-play webcasters.
“This merger brings together the strength of Ando’s more terrestrial customer base with Spacial’s large Internet-only base,” said Bob Maccini, Ando CEO. “Together, we now are working across the entire spectrum to drive the streaming audio category to new levels.”
Spacial CTO and co-founder Louis Louw said, “The complementary nature of our technologies will allow each company to offer expanded capabilities to our established customer bases.”
It’s true, the two companies have similar capabilities, but while Ando Media’s system had been designed for and marketed to streaming broadcasters, Spacial Audio’s technology provides similar tools to online brands.
Both companies have also had some strategic successes this year that helped them emerge as significant players in the marketplace. Ando Media’s Webcast Metrics has recently emerged as the defacto choice for Internet radio audience measurement, adding Targetspot and Pandora in addition to their existing long list of clients. Meanwhile, Spacial Audio partnered with Google Audio last spring to offer its stations the chance to work with that platform.