The US Hispanic Internet population is growing faster than any other group of Internet users, and that’s good news for Batanga. Batanga.com, the Hispanic entertainment platform that features Internet radio stations, videos and social networking geared toward the US Hispanic population, has led the marketplace with US Hispanic adults for more than ten years. The number of US Hispanics online is estimated to grow by about 8% to more than 22 million users this year.
Recently, Batanga announced the launch of the Batanga Network, which integrates other sites, and utilizes Batanga’s advanced targeting technologies. Marketers are able to use the network to target contextually and behaviorally in both Spanish and English. Clients such as Verizon, Sears, and Sprint have already begun to use the network.
“We are pleased to be utilizing the new targeting capabilities offered by teh Batanga Network as part of our U.S. Hispanic online marketing efforst for our clients,” stated Casey Martin, Media Supervisor at Moxie Interactive. We feel strongly that reaching Hispanic consumers online, inc-culture and in-language, is essential to maintaining the growth and development of our clients and their consumers.”