Clear Channel’s on demand channel “Stripped” will now be available as a full time digital radio station, offering archived programming from the company’s collection of live artist performances and interviews. The new 24/7 station is integrated into the iheartradio platform and exclusively sponsored by Visa Signature. Visa’s sponsorship also includes on-air talent endorsements, a “channel takeover” of both the iheartradio application available for iPhone and BlackBerry as well as the stripped player widget.
The station will provide a vast array of live performances, from acoustic to plugged-in, as well as the series’ signature ‘cover tunes’. Between songs, listeners will hear artists share stories ranging from their first concert as a fan to their favorite new music. More than 125 artists have performed for the stripped on-demand series since the program’s launch with John Legend in May 2005. Other participating artists include Taylor Swift, Maxwell, Alicia Keys, Coldplay, Linkin Park, Sugarland, Green Day, Kanye West, The Fray, Lily Allen, Bon Jovi, John Mayer, Silversun Pickups, Rascal Flatts, Leona Lewis, and many more.
iheartradio is Clear Channel’s web and mobile based streaming platform. Other channels include erockster, Pride, White House Brief, 350 streaming broadcast stations, and recently launched artist-programmed channels from Christina Aguilera, Joe Walsh and others. iheartradio has mobile apps for iPhone and Blackberry as well.
This is not the first time Clear Channel has announced a blue chip advertiser as sponsor of their streaming audio offerings. Verizon and Fox Television are among the other big brands that have signed on to sponsorships on the iheartradio platform.