Custom Channels is a company in the business of creating customized streaming channels for other businesses. One of their best known projects is that they create Christmas music channels that many broadcast stations put on their websites and sell to retailers around the holidays. They handle everything, providing streaming services, programming, and all royalties, making it nice and easy for businesses to have their own customized Internet radio channel.
Now they’ve created Smile Radio, an Internet radio station for dentist offices. Music that has been “handpicked to enhance the sound and atmosphere of a dentist office.”
Dr. Anil Idiculla of Park Meadows Orthodontics in Denver said, “the power of music is highly underrated in today’s offices. It affects your patients, your team members, and more importantly, your daily productivity…Smile Radio is the total package…current music, playlists, and customization.”
So here’s what I love about this. Custom Channels has come up with a new way to market their product. They’ve created a new, unique marketplace for themselves that sets them apart from other streaming content platforms, and gives them an endless list of potential customers. Their very own blue ocean. And you can’t beat the name – Smile Radio – it’s fun, memorable and smart at the same time. Listening to it probably prevents cavities too…