Google provided details of their Discovery music platform on a live press conference wednesday at 4pm pt. The big deal that leaked last week and was fully outlined during the presentation is that Google is integrating a music search feature into Google Search.
According to Marissa Mayer, Vice President of Search Product and User Experience at Google, two of the top ten most searched for terms of all time on Google are music and lyrics. Which speaks to the fact that people are looking for it, and don’t know where to go to find it. With Google’s new Music Discovery platform, you can search for music by band, singer, song, album or lyrics, and the results that are returned to you will allow a full song streamed play along with a purchase opportunity and other stuff.
Gracenote will partner with Google to enable full lyric searches; MySpace/iLike and Lala will provide the full song streaming piece. Other partners include Imeem, Pandora and Rhapsody, which are sites that music searches will feature as places where listeners can go to discover more music.
By all they outlined, it looks like Google has created a music search platform that will singlehandedly revolutionize online music. From building in full song plays for searches, to providing full lyric searches and offering resources to listeners for more music, they’ve created a music lover’s playground that will grow foster, grow and encourage online music. It’s a powerful position for Google, but a great one for all of online radio as well.