Clear Channel has launched a new streaming channel on iHeartRadio for the new film Pirate Radio. The movie, about renegade rockers in the 1960s off the coast of England, is full of great music by The Beatles, The Stones, Beach Boys, Dusty Springfield, The Who, Jimi Hendrix, Smokey Robinson, David Bowie, Otis Redding, Cat Stevens and more.
The movie is about a group of DJs who “go rogue” and start a radio station on a boat in the middle of the Northern Atlantic, playing rock records and breaking the law all for the love of music. The songs they played united and defined an entire generation and drove the British government crazy.
It’s a great concept for a station and a perfect promotion of the film. The station has a website where you can listen, watch movie trailers and video clips, check out pictures and buy the soundtrack of the movie. I love the integration of on and offline media used to promote a real station based on a fictional retelling of a story about a real station….
NOTE: For still more irony, Rusty Hodge from Soma.fm let me know that the real station, Radio Caroline, is still streaming online.