Like a phoenix rising out of the ashes of recent news of music services like Imeem (sold for pennies), Spiralfrog (shutdown) and Spotify (US launch delayed), this week MOG, a music blogging platform, launched All Access, a new, ambitious on-demand service that is, well, pretty cool.
MOG All Access is right upfront about their business model – it costs 5 bucks a month – and they’re very direct about how great the service is too. The homepage says the music service is “Better than Rhapsody, Pandora and iTunes Combined.” Others agree – out of the box it’s getting some great reviews.
MOG All Access says it offers just about every album and song you can imagine – and indeed, I plugged in a bunch of stuff and they had most of it. Curiously, they don’t have Belle & Sebastian or Pousette Dart, a couple of offbeat names I plug in when I’m testing the depth of a service. (Spotify had both, Pandora and Google Music only had Belle & Sebastian). MOG did have Armin Van Buuren, I’m From Barcelona, Donna the Buffalo and other sort of obscure musicians.
The other thing that they have are deals with all four big record labels, as well as many others. In fact, their recent press release included enthusiastic quotes from the big four.
MOG All Access is the only online service that will let you plug in the name of an artist, like James Brown, the example on the video on their site, and then listen to all James Brown music. Other online services won’t give you more than 3 songs by an artist, thanks to performance copyright issues, but obviously, MOG obtained permission in their licensing deals to offer this.
While you’re listening to James Brown you can view all his songs and lyrics, save songs to your locker, build playlists and share them with friends, buy music, or just listen to his complete collection, James Brown Radio. While you’re listening to that, you can decide you want to discover or hear some similar sounding stuff and turn on the music discovery tool.
MOG All Access Founder David Hyman says that although they are offering an easy way for listeners to purchase music, they’re really betting that “consumption in the cloud is the future.” So you store your music in your locker, and listen on whatever connected device is handy – mobile, pc, whatever.
MOG’s got a great platform and it appears that the record companies have given the service not only their blessing but also a unique offering to listeners by enabling them to offer unlimited on-demand access to any music they want. At five bucks a month, they’ll have to get a lot of subscribers to make it work. As I have said about new services before: May they thrive…