Clear Channel, Verizon Wireless Working Closely On Mobile

Clear Channel will offer a special Verizon Wireless only version of iheartradio in a new release/upgrade of the software due out by Christmas. More than 4 million people have already downloaded the iheartradio mobile app which is available for iPhone. This new release will include an application for Android and Blackberry devices.

As part of the latest upgrade to the app, Clear Channel worked closely with Verizon Wireless to integrate V Cast Music and enable mobile purchases of full-track downloads, ringtones and ringback tones into a special Verizon Wireless-only version of iheartradio. V Cast is Verizon’s branded content platform. Ed Ruth, director, strategic business development and partner management at Verizon Wireless calls it “the ultimate in user choice and convenience”.

Clear Channel’s iheartradio platform has developed into a more than just a launching pad for broadcast station’s streams. It includes nearly 400 unique stations, including America’s most popular local radio stations and a growing number of digital-only channels such as Christina Aguilera Radio, Megadeth Radio, White House Brief and others. The company has also used the platform to build out interesting advertiser sponsored channels that integrate brands into the programming such as the recently launched Pirate Radio channel to promote the Focus Features film, and Red Star Radio sponsored by Macy’s. This new partnership with Verizon is an extension of that concept.

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