CES Revs Up Buzz About Pandora

There’s a lot of buzz about Internet radio in cars at the Consumer Electronics Show in Las Vegas this week. Pandora is in the middle of most of it. They have announced a deal with Pioneer that will make it easier for Pandora listeners to use their iPhones to listen in their cars. Pioneer will market a Pandora enabled navigation system that will detect iPhones and iTouches and put the user’s Pandora settings on the nav screen. The system will cost about $1200.

Ford announced several new apps for its Sync connected in-car communication system. Openbeak will read twitter messages while you drive (and enable steering wheel controls like skipping forward or going back). Stitcher “allows listeners to create personalized, on-demand Internet radio stations with news, talk and entertainment programming. Within the Stitcher app, users choose the programs they want “stitched” together, and the app then streams that content to the user’s mobile device. Pandora, according to the press release, is ” the most popular Internet radio service in the world. Users simply enter a favorite song or artist into Pandora and the app quickly creates personalized radio stations, based on that musical style.”

Pandora Founder Tim Westergren told WSJ.com “Maybe a year ago people would have said Pandora is a computer thing, Now, “they’re beginning to realize that Internet radio is an anytime, anywhere thing.”

Good news about Pandora at CES wasn’t just about the car though. Sony is debuting a personal Internet viewer called the Dash, which resembles the Chumby, and enables more than 1000 Chumby apps as well as Youtube and Pandora.

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