- Music in the lives of kids has increased to more than two and a half hours a day since the last study.
- Among 15- to 18-year-olds, just under half (45%) say they have ever listened to the radio through the Internet.
- On an average day, an 8-18 year old spends 32 minutes listening to music online, 32 minutes on (broadcast) radio.
- They dedicate the same portion of listening time to Internet radio as they do to broadcast radio (23%).
The main conclusions of the study focus on the fact that young people’s lives are “filled to the bursting point with media,” as they pack nearly 11 hours of media content into 7.5 hours per day (thanks to multi-tasking). According to the study, “The transformation of the cell phone into a media content delivery platform, and the widespread adoption of the iPod and other MP3 devices, have facilitated an explosion in media consumption among American youth.”
You can read more about the study at RAIN.