The Truth About Pandora and New Music Discovery

According to some recent research by Bridge Ratings, listeners expect Internet radio stations to be more adventurous and provide them with more opportunities to discover new music. Independent band Barefoot Truth would attest to that. The band has been around loosely since 2003, but recently submitted a cd to Pandora. That’s when it started to get exciting.

According to a recent article in USA Today, the band’s songs started showing up on stations created for fans of Bob DylanJack Johnson and Dave Matthews. “All of a sudden, people we had never met before were buying our music online and asking us to play in their cities,” band guitarist Jay Driscoll says. “Then we started seeing strangers singing the words to the songs at our shows.”

Now their songs have seen over 4.5 million spins on Pandora – according to Sonicbids, an online booking platform for indie bands. That’s a lot – according to music trade publication mi2n, “the 4.5 million figure is notable for a band at this level (by comparison, ‘Where Are You Going’ by Dave Matthews Band has notched 10 million spins,) and Barefoot Truth happily credits ‘The Pandora Effect’ for its crucial role in generating their growing army of listeners.”

Not bad for a band from Mystic, Connecticut (also world headquarters to Audio4cast). It’s a great story about the way Internet radio can open up opportunities for bands to get heard and listeners to hear new bands. It doesn’t hurt that BFT’s music is infectious and Pandora’s audience is growing exponentially. May they thrive…

Advertisements

3 responses

  1. Have they been able to monetize all of those spins in some way that would be the equivalent of what the Dave Matthews Band does?

  2. Digital revenues from HD Radio, including HD2 and HD3 stations.
    Right! Let’s start with the basics ok. First listeners must adopt HD radios, then programming must improve and finally ratings would help. Next to nothing still counts when you’re fudging numbers,
    right?

  3. To me the most interesting thing about this is that it runs counter to the argument of the RIAA and SoundExchange that there is no promotional value in internet radio.

    I would suggest that Pandora use this information to negotiate better rates. Better yet, this is information that should be used in the upcoming CRB rate setting process.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: