RadioTime Driving Internet Radio Into Cars

RadioTime has announced another product that will integrate it’s software into devices – this time with BMW and MINI. The MINI Connected option features a web radio function based on the RadioTime directory that leverages the iPhone’s Internet connection to tune to thousands of AM/FM and Internet-only radio stations worldwide.

Drivers of MINIs will be able to plug their iPhones into a standard USB port and then use the car’s existing controls to select from Internet radio stations in the RadioTime directory.

RadioTime CEO Bill Moore says, “Accessing Internet radio used to require patching a smartphone into a car’s existing sound system, and fiddling with a smartphone’s controls. Now, instead of looking at your smartphone screen, you can use the dash display and MINI Joystick to tune to web radio.  Radio has always been an integral part of our cars, and we’re opening up the world of music, news, talk, sports and entertainment that only web radio can offer.”

This could well be the year that listening in cars begins to contribute to overall audience growth for Internet radio. Earlier this year Pandora announced deals with Pioneer for a Pandora enabled navigation system that will detect iPhones and iTouches and put the user’s Pandora settings on the nav screen, and a deal with Ford for its Sync in-car communication system.

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