I’ve said before that side channels are a great idea for online stations. Whether the station is a streamed broadcast or an online station, adding side channels is an excellent opportunity for stations to expand and diversify their offerings and give listeners more reasons to listen and listen longer.
One popular use of side channel programming is the creation of holiday channels. AccuRadio takes the concept of Christmas channel programming to the extreme – offering 43 channels of Christmas music — from R&B to Smooth Jazz to Celtic and Pop Christmas choices. Each year AccuRadio sees a nice spike in their audience as a result of their holiday offerings.
Not surprisingly, new data from AndoMedia shows that holiday side channel programming contributes to long term audience growth as well. Here’s a couple of charts showing pre and post holiday audience average active sessions on AccuRadio.
Stations should take a retailers approach to holidays and create specialty programming on side channels, according to Patrick Reynolds, Sr. VP at AndoMedia. This approach boosts their short term listening, and adds to their long term audience growth as well.
We’ll be exploring more ways that stations can expand their audience and brand with digital audio offerings at the upcoming RAIN Summit West on April 12 in Las Vegas. In fact, there’s a panel discussion specifically dedicated to the topic. To register click here. Audio4cast readers can save 30% by entering the code Audio4cast during registration.