Is Your Mobile Streaming Strategy In Gear?

The Internet radio world is buzzing with news about mobile apps, based on the number of press releases I’ve gotten in the past week. It’s for good reason – the recent Arbitron/Edison Infinite Dial Study showed that online radio listeners have a strong interest in listening over mobile and in-car devices. Mobile apps enable stations to easily connect with listeners on those devices.

Salem Communications, working with mobile streaming platform Airkast, launched 57 radio station mobile applications designed for listeners with either iPhone or BlackBerry devices.

The free Salem mobile applications let listeners hear live broadcasts on the go as well as view song lyrics, see artist and album information, read reviews, watch videos, listen to station podcasts, hear samples of recently played songs and even buy music through iTunes. Salem has an extensive online platform that includes streams of most or all of its 71 faith and family programmed stations, as well as Salem Web Network, a network that’s deep in similarly programmed web properties.

At nearly the same time, JacAPPS announces that it will produce apps for iPhones and iPod Touch devices for 78 of Entercom’s 110 radio stations. A project that began with WEEI has now developed into a company wide project for the mobile app division of Jacobs Media.

Jacobs Media President Fred Jacobs says “We have  built apps for some great broadcasters around the world, and we … applaud Entercom for recognizing the value of the mobile space and the importance of creating great digital strategies in this rapidly changing environment.”

Meanwhile, two of the more entrepreneurial companies in Internet radio have teamed up to launch a new mobile app designed to make listening to Internet radio in cars easier. The Livio Car Internet Radio iPhone app leverages RadioTime’s tuner service to give drivers easy access to more than 20,000 stations. Livio also has wifi enabled Internet radio tabletop devices. RadioTime is one of the primary portals for Internet radio and provides tuning services to many Internet radio devices.

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