Audiences may be shifting to new listening channels such as online for their radio, but that doesn’t change the fact that radio is a local medium. In fact, as listeners change their listening patterns and spend more time online, stations have more opportunities to provide them with local content, using their website as a tool to offer streaming audio and video, as well as other important website features.
“Consumers continue to access local media, online and offline, for buying decisions and other local information.” says Rick Ducey, chief strategy officer and program director, Digital Strategies for Broadcasting, BIA/Kelsey. “At Digital Strategies for Broadcasting, we’ll examine how broadcast media are successfully evolving and developing multiplatform revenue strategies and partnerships across traditional media boundaries.”
BIA/Kelsey has projected that digital revenues will grow to 30% of radio’s number by 2015 and hit $46.5 billion. Next week’s conference will feature more than 40 digital media experts and executives who will weigh in on the topic.
The continuing shift toward digital media serves as the backdrop for BIA/Kelsey’s upcoming Digital Strategies for Broadcasting 2010 conference, which takes place May 17-19 at the Hyatt Regency on the Hudson, Jersey City, New Jersey, across the river from Manhattan. This event brings together senior broadcast executives and top digital media experts to examine new platforms and revenue opportunities in local television and radio.
You can get more info on the conference at their site. Hope to see you there!