After some delay due to AndoMedia’s working with the MRC on accreditation, AndoMedia has released two months worth of Internet radio audience data for March and April. They’ve also implemented some changes in the way they calculate and credit listening – for one, they’re not going to count sessions that last longer than 24 hours. The second change has to do with the way they assign credit using IP based geolocation data – when it is not available they will use the central time zone.
Accreditation is a good thing, I’m strongly in favor of Ando doing everything they can to make sure their Webcast Metrics server based audience measurement service meets with the approval of the Media Rating Council. We also see for the first time the IAB logo on the released rankers, signifying that AndoMedia has become a member of the Interactive Advertising Bureau.
With regard to the data…the lineup remains the same, with Pandora furthering their lead in terms of listeners on the domestic ranker and Cumulus debuting on the ranker. Missing from the All Streams ranker below is Pandora with 324,886 AAS, which would appear at the top of the pack.
Besides that, there are few noteworthy changes. You can see the rankers here. AndoMedia will host a teleconference to review the new data on thursday June 17th at 3pm (no indication of what time zone). To register for that, click here.