Digital song sales for the first half of the year were off very slightly (.2%) from the same period last year, indicating that the price increase from 99 cents to $1.29 on iTunes did have some negative impact on the number of tracks sold.
Meanwhile, full album sales were down as well – 11% to 154 million from 172.9 million units in the corresponding period last year. But digital album sales actually rose nearly 13% during the same period, offset by the continued decline of physical cd album sales which were down 18%. Last year album sales dropped 8.5% but digital album sales rose by 16%.
Lady Antebellum had the best selling album for the first half of the year.
So what does all of this mean? It appears that the negative impact from the 30% price increase on iTunes was minimal. It also looks like record labels and artists may have found a formula for increasing album sales – some combination of pricing, marketing and artistry that is convincing more and more people to purchase albums rather than single songs.