UK Companies Pair Up To Give Listeners What They Want

An occasional complaint about online music services is the lack of live news and information. Two British radio companies, one a broadcasting stalwart and the other an online startup, have joined forces to offer a digital, on-demand entertainment service combined with real-time, integrated breaking news.

GMG Radio will deliver regular audio bulletins to the music streaming website We7. The audio news content will be produced by GMG’s Real Radio news service.

GMG Radio’s Chief Executive Stuart Taylor said: “Our news teams are recognised across the industry for making great content. Working with We7 means that we can continue to grow that reputation and deliver it on other important platforms. A collaborative approach is mutually beneficial and, in the growing digital ecology, we need to be trying new things.”

we7 is a UK based Music On-Demand music streaming service and integrated download store founded in 2007 by, among others, Peter Gabriel (the musician). GMG Radio is owned by Guardian Music Group, the third largest radio group in the United Kingdom.

I love the idea of this partnership. Take one top broadcaster with an excellent reputation and ability to deliver news content and combine that with an on-demand service that gives listeners more choice, interactivity and options. Seems like a recipe for growing an audience…

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